ABOUT
Especially the ones where the customer problem, technical constraints and business priorities don't line up neatly.
I've spent more than a decade building and delivering digital products across enterprise SaaS, healthcare technology, mobile, data and integrations. I moved formally into Product Management in 2021 after several years in digital delivery, working closely with engineering, design and customers.
What I enjoy most is the part where the answer isn't obvious yet. Getting close to the people doing the work, understanding what's actually causing the problem, making the trade-offs visible and helping a team decide what deserves to happen next.
I started in digital delivery, working alongside engineering, design and customers on websites, mobile applications and enterprise platforms. It taught me early that a good strategy doesn't mean much if the team can't turn it into something people can actually use.
At Reliq Health, software became part of real clinical workflows. I worked across remote patient monitoring, reporting, integrations and connected medical devices. Reliability, data quality and edge cases stopped being abstract because the software sat inside work that people depended on.
At Cardata, the scope got much wider. I progressed from Product Manager to Lead Product Manager and operated as the sole Product Manager for much of my tenure, with product ownership spanning platform modernization, mobile, analytics, integrations and financial workflows. I worked through a small Product, Design and Analytics team and partnered closely with Engineering, customer-facing teams and executive leadership, connecting what customers were experiencing with what Engineering was seeing, what Sales was hearing in the market and where the company needed to go next.
Give me a product with some ambiguity, legacy complexity, conflicting priorities and a real customer problem underneath it, and I'll probably want to dig into it.
HOW I TEND TO WORK
I'd rather watch someone struggle through the real process than start by asking them which feature they want.
Most difficult product decisions aren't between a good option and a bad one. They're between two reasonable things competing for the same people, time or attention. Product's job is to make that trade-off explicit.
New functionality is sometimes the answer. Sometimes the better answer is removing a step, automating a decision or deciding something no longer deserves to exist.
When a metric moves or a customer problem suddenly gets louder, I want to understand what changed before jumping to a solution. The difference between yesterday and today is often the fastest place to start.
THE PROBLEM SPACES I'VE WORKED IN
A real workflow. A system that's outgrown its foundation. A decision about what deserves to stay complicated.
Platform modernization · workflows · permissions · integrations
Analytics · semantic layers · natural-language querying · AI-enabled workflows
GPS · telemetry · device behaviour · reliability
Remote patient monitoring · clinical workflows · connected medical devices · interoperability
Payments · reconciliation · reimbursement · enterprise expense
Customer discovery · intake · prioritization · release management
BUILDING SOMETHING COMPLICATED?
I'm interested in senior product opportunities and selective consulting work across enterprise SaaS, platforms, data and AI.
AWAY FROM PRODUCT
I'm a husband and dad, and a lot of life outside work revolves around my family. I enjoy coaching my sons in soccer, being involved in what my kids are doing and watching that moment when something they've been working at finally clicks.
I like being active too. Hiking and working out are a big part of how I reset, and I try to take care of my health. Some of my favourite time is simply getting outside and spending time with my wife and kids.
I read because I get curious about things and usually want to understand them properly. And yes, I game. Strategy, RPG and management games are the ones that usually get me. I like building something, making decisions and getting far too invested in how the whole system works. Mostly, I just enjoy it.